Saturday, March 12, 2011

Sex Sells



Bacardi is selling sex and attitude in this ad. "Vet by day and Bacardi by night" is a call to all professionals who know how to work hard and play hard.

Saturday, March 5, 2011

Amnesty International's Postcard



The design of Amnesty International's postcard is just ok, but it is their approach to marketing that makes the card brilliant.  

The postcard is a call to action for activists to send a letter to the White House regarding the plight in Gaza. Rather than take chances that the wrong message is sent, Amnesty International crafted the message, designed and laid out the card, and posted it to their website at http://www.amnestyusa.org/pdf/gazapostcard2010.pdf. Activists just need to download, print and mail the card to the White House.