The design of Amnesty International's postcard is just ok, but it is their approach to marketing that makes the card brilliant.
The postcard is a call to action for activists to send a letter to the White House regarding the plight in Gaza. Rather than take chances that the wrong message is sent, Amnesty International crafted the message, designed and laid out the card, and posted it to their website at http://www.amnestyusa.org/pdf/gazapostcard2010.pdf. Activists just need to download, print and mail the card to the White House.
Interesting approach to gaining awareness. I have seen organizations create letters for people to send to their Senator/Representatives but not a postcard.
ReplyDeleteThis is a great concept, I am sure that there are many people out there who would like to take action in this but just do not know how to. With the letter already written out for them, people can take action easily. Great concept to get more help.
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