Below is a synopsis taken from the website of the 8 steps applied by the designers. I've bookmarked the site and plan on reflecting on these steps the next time I'm given a logo design project.
- Design Brief: Conduct Questionnaire or Interview with client to get the design brief.
- Research: Conduct research focused on the industry itself, on its history, and on its competitors.
- Reference: Conduct research into logo designs that have been successful and current styles and trends that are related to the design brief.
- Sketching & Conceptualising: Develop the logo design concept(s) around the brief and research. Use creativity. Know how to design a logo.
- Reflection: Take breaks throughout the design process. This lets your ideas mature and for you to get renewed enthusiasm. Receive feedback.
- Positioning: Position yourself as a contractor or build a long lasting relationship. ie. Client orders you what to do OR You guide client to the best solution.
- Presentation: Choose to present only a select few logos to the client or a whole collection.
- Celebration: Drink beer, eat chocolate, sleep, start on next logo design. Or a combination.
I love the last step! Just like taking this class, I am planning to sleep a bit more after the final presentation next class. Beer sounds good too.
ReplyDeleteWonderful post. I agree with the author's process; especially the first two steps. I also like that she emphasizes breifly stepping away from design concepts and gaing feedback from others.
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