Saturday, February 19, 2011

Aids Awareness Campaign



This campaign was the first in American Advertising to use the word "condom" 

The message is strong and gets right to the heart of the matter. It acknowledges the problem/s: (not wanting to use a condom and acquiring AIDS) and suggests a benefit to using a condom: (life).
AIDS Historic print
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1 comment:

  1. Ruby MFebruary 19, 2011 at 5:18 AM

    This is a very straightforward message. No flourishes, just a direct message.

    ReplyDelete

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